I build affiliate programs that stop leaking revenue
6+ years managing B2B SaaS affiliate programs from the inside. I write about the operational side of partner programs that most people don’t talk about publicly.
Practical, experience-based content written from the operator’s side, not the vendor’s.
ABOUT ME
I’ve run these programs from the inside, not from a playbook
I spent six years inside MailerLite managing affiliate programs across MailerLite, MailerSend, and MailerCheck before moving to agency-side work. I know what breaks at scale and what’s just noise.
I work with B2B SaaS companies that have a program that isn’t performing, or that want to build one properly from the start. Based in Spain, working with clients across Europe, North America, and Latin America.
6 years at MailerLite
Managed affiliate programs across three products. Built recruitment systems, onboarding flows, creative campaigns and partner comms from scratch.
Led platform migrations and full program rebuilds for B2B SaaS clients
Platform setup, partner communication, and QA end-to-end.
Currently managing 6+ programs at Affilial
End-to-end affiliate program management for a Norway-based affiliate agency.
Partner recruitment
Finding affiliates who are actually aligned with your product and can drive qualified signups, not just clicks.
Activation & enablement
Getting signed-up partners to actually promote. The gap between recruitment and revenue is almost always activation.
Program infrastructure
Platform setup, migrations, reporting, and revenue tracking. The operational layer most programs skip and regret.
Practical writing on affiliate program management
What people say about working with me
From colleagues to agency clients and program operators.
Nicole brings a strong mix of strategic thinking and hands-on execution. Her recommendations were thoughtful, practical, and highly actionable. I’d gladly recommend her to any team looking for sharp, reliable support on partnerships and email marketing strategy.
Aleksandra Jabłońska
Marketing Project Manager – Hostinger
She’s exceptional at building partnership systems from scratch, took full ownership of multiple affiliate programs simultaneously, and consistently delivered high-quality work with minimal oversight. A strategic thinker who executes flawlessly, proactive about improving processes. She never drops the ball.
Josh Neil
Founder – Ateliex
We loved working with Nicole. She was our primary contact at MailerLite and we thoroughly enjoyed her mentorship and leadership as we grew our affiliate program. It would be well worth your while to bring her on your team.
Neil Fennessey
CEO – Smart Girl Stories
Nicole is very organized and dependable. She stays on top of her accounts, follows through on commitments, and surfaces risks early instead of waiting for problems to escalate. She doesn’t need much supervision to move projects forward.
Milda Burbienė
Head of Customer Success – MailerLite
Nicole has an incredible knack for moving ideas from initial concept all the way to a smooth launch, making the logistics feel effortless and communication crystal clear. She takes immense ownership and brings a positive energy that makes every project feel like a win.
Alan Braithwaite
Co-founder – Yellow Tuxedo
She’s fantastic as a Partnerships Manager. She knows the affiliate space inside and out and always crushed it, driving results and managing complex relationships like a pro. She’s got the perfect mix of sharp business sense and genuinely positive energy.
Arnold Balla
Digital Ad Specialist – MailerLite
The B2B SaaS Affiliate Program Audit Checklist
Find exactly where your affiliate program is breaking down. A diagnostic framework based on real program audits.
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Nicole Pyzyk
Partnerships and Affiliate Marketing Manager