I Build Affiliate Programs That Stop Leaking Revenue


Most B2B SaaS affiliate programs quietly underperform. A handful of inactive partners. Commissions that don’t convert. No one actually driving it forward.

I’m Nicole Pyzyk. I’ve spent 6+ years inside B2B SaaS, the last 3+ running affiliate programs across three products at MailerLite. I plug in as your fractional affiliate program manager and fix what’s stalled.

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A man sits at a desk with a laptop, surrounded by charts and dashboards, looking overwhelmed and stressed.

Sound Familiar?

You launched an affiliate or partner program. Here’s the story it’s probably telling right now:

  • A few affiliates signed up, then went quiet
  • You don’t know which partners actually drive revenue
  • Commission structures feel like guesswork No one’s actually owning recruitment, activation, or reporting
  • Growth’s flatlined and you don’t know which lever to pull

Your program doesn’t need to be rebuilt. It needs to be managed. That’s what I do.

Book a free discovery call

A Recent Example

A B2B SaaS client came to me with an affiliate program that had made $70K in total affiliate sales over the previous three years; barely moving.

Within 4 months, I grew it from 4% to 25% of the company’s total ARR. That’s 6X growth.

By month 6, the affiliate channel was generating $70K/month in recurring revenue on its own, matching three years of production, every single month.

(Full case study coming soon via PartnerStack.)

Want results like this? Book a free discovery call

How I Manage Your Program

  • Audit & diagnosis — full review of tracking, commissions, partner mix, activation rates
  • Commission & structure optimization — models that motivate partners and protect margin
  • Affiliate recruitment — finding and onboarding the right SaaS-fit partners, not just volume
  • Reporting & ongoing management — clear monthly reporting on the metrics that matter.
  • Activation & enablement — onboarding sequences and resources that get affiliates actually promoting.

ABOUT ME

I’ve run these programs from the inside, not from a playbook

I spent six years inside MailerLite, the last three managing affiliate programs across MailerLite, MailerSend, and MailerCheck, before moving to agency-side work.

I know what breaks at scale and what’s just noise.

I work with B2B SaaS companies that have a program that isn’t performing, or that want to build one properly from the start. Based in Spain, working with clients across Europe, North America, and Latin America.


More about me ->

6 years at MailerLite

Managed affiliate programs across three products. Built recruitment systems, onboarding flows, creative campaigns and partner comms from scratch.

Led platform migrations and full program rebuilds for B2B SaaS clients

Platform setup, partner communication, and QA end-to-end.

Currently managing 6+ programs at Affilial

End-to-end affiliate program management for a Norway-based affiliate agency.

What people say about working with me

From colleagues to agency clients and program operators.

Nicole brings a strong mix of strategic thinking and hands-on execution. Her recommendations were thoughtful, practical, and highly actionable. I’d gladly recommend her to any team looking for sharp, reliable support on partnerships and email marketing strategy.

Aleksandra Jabłońska


Marketing Project Manager – Hostinger

She’s exceptional at building partnership systems from scratch, took full ownership of multiple affiliate programs simultaneously, and consistently delivered high-quality work with minimal oversight. A strategic thinker who executes flawlessly, proactive about improving processes. She never drops the ball.

Josh Neil

Founder – Ateliex

We loved working with Nicole. She was our primary contact at MailerLite and we thoroughly enjoyed her mentorship and leadership as we grew our affiliate program. It would be well worth your while to bring her on your team.

Neil Fennessey

CEO – Smart Girl Stories

Nicole is very organized and dependable. She stays on top of her accounts, follows through on commitments, and surfaces risks early instead of waiting for problems to escalate. She doesn’t need much supervision to move projects forward.

Milda Burbienė

Head of Customer Success – MailerLite

Nicole has an incredible knack for moving ideas from initial concept all the way to a smooth launch, making the logistics feel effortless and communication crystal clear. She takes immense ownership and brings a positive energy that makes every project feel like a win.

Alan Braithwaite

Co-founder – Yellow Tuxedo

She’s fantastic as a Partnerships Manager. She knows the affiliate space inside and out and always crushed it, driving results and managing complex relationships like a pro. She’s got the perfect mix of sharp business sense and genuinely positive energy.

Arnold Balla

Digital Ad Specialist – MailerLite

Three ways I work with B2B SaaS teams

Whether you’re launching from scratch or fixing an underperforming program, I handle the work end-to-end.

Partner recruitment


Finding affiliates who are actually aligned with your product and can drive qualified signups, not just clicks.

Find the right partners

Activation & enablement


Getting signed-up partners to actually promote. The gap between recruitment and revenue is almost always activation.

Activate your partners

Program infrastructure


Platform setup, migrations, reporting, and revenue tracking. The operational layer most programs skip and regret.

Build the right foundation

Practical writing on affiliate program management

View all posts

How to Recruit Affiliates for a B2B SaaS Product (Without Ending Up With 400 Coupon Sites)
Affiliate Relationship Management: What to Do After the Welcome Email
Why Cutting 90% of Our Affiliate Program Made It More Effective
Affiliate Program Management for B2B SaaS: The Complete Operator’s Guide

Nicole Pyzyk

Partnerships and Affiliate Marketing Manager

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